Feb

25

10 most important Keys to Optimize for Local Search SEO

Filed Under SEO | Posted By Sanjay Dhingra | 1 Comment

Local Search SEO

Local Search SEO

Local search is that in which viewers maybe looking for something nearby or they may search with local intent but for a location that may not be local.

There are large number of online businesses targeting viewers searching for something located in a particular area such as hotels, restaurants, legal services, health services etc. For local search, SEO can target geo-targeted tactics to out-do competitors and improve their rankings for geo-targeted terms.

Here are 10 most important points to keep in mind when optimizing for local search:

1.In geographical specific search, anchor text and site authority (including age) still matter. However, you can’t rely exclusively on these two factors.

2.Ensure that highly searched terms are targeted and prioritize your optimization based on the relevance of the pages. Ensure that the website has content and pages that are relevant to the search terms.You can use synonyms and regional colloquialisms where possible.

3.Keep an eye on competitors’ sites-check PR, site optimization etc, use SEO tools to check their incoming links.
You should study which sites your competitors have local link groupings. A local link grouping would be a page on the Internet where all or most of your competitors get incoming links from.

4.Optimize your pages for geo-targeted search. Try to use geo-targeted tag in metatags and within the content of the site.

5.Create listings and verify them on Google Maps, Yahoo Local and Microsoft Live Local. Also submit the site to Local Directories and online Yellow Pages.

6.When it comes to local search, one of the most important things you can do is to build the quantity of references around the web which may contain Business Name,Business Address,Business Phone, Business Website

7.You can add your business address in the html code with the [address] [/address] tag. Each citation that you get around the web on reputable websites counts in favor of your legitimate membership in that geo-location.

8.Ensure that the physical address and phone number of the business is incorporated in text format on every page of the site.

9.You should have local website IP which is in fact the hosting server IP, and this information is enough for Google to locate the server. Google decided to consider the hosting location as a criteria for local search.

10. The TLD is the suffix of your domain name.It is a key factor for success to have a local TLD

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Comments

One Response to “10 most important Keys to Optimize for Local Search SEO”

  1. Keith on February 26th, 2009 12:04 am

    Great Post, especially keeping any eye on competitors.

    Personally, Listing with local search engines and directories is getting too complex these days.

    Happy to share!

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