Jan

24

3 reasons for PPC being the perfect online marketing channel

Filed Under Pay per click | Posted By Sanjay Dhingra | Leave a Comment

online-marketingWhat’s the number one reason for PPC’s high development as an advertising channel? High ROI.

PPC is one of the highly profitable advertising and marketing channels. This outlook is shared by most online marketers, who in 2007, as per Marketing Sherpa, ranked PPC and email marketing as the two channels with the uppermost ROI.

1. Pay Per Click Yields a High Return on Investment

If you need to select one, PPC or email, which one you prefer? Email marketing works perfectly with house (not bought) lists. Those take time to put together, and one most important method to construct them is through PPC. Unless you have a great house list and don’t want new customers, PPC is the most appropriate one.

We just went all the way through the year-end agency or client review procedure of what did and didn’t work in 2008. We evaluated the ROI of each marketing channel and assisted them to make good strategy for their 2009 budgets accordingly.

One of our major clients is setting up a six to seven-figure AdWords spend in 2009. This is due to their ROI from AdWords was, on average, five times stronger than other online advertising and marketing channels. In 2008 we supported this company to raise its revenues by 36% in a vertical hurt by our depressing economy.

2. Pay Per Click Gives You Instant Targeted Traffic

We commonly suggest PPC for new websites. SEO has long-term advantages and is an immense investment in your site’s future value, but the big bottom-line results take months or years. PPC entails instant traffic and can assist to produce considerable sales within weeks. We suggest both strategies in parallel due to complimentary merits and demerits.

3. Pay Per Click Helps You Find Problems With Your Offering, Promos, or Website

Once have traffic, you can see what your site does and doesn’t perform good. At what rate is it converting sales or leads? If extremely targeted traffic changes poorly, you require conversion optimization or usability reconsideration. There are times when an unidentified programming fault or design oversight hold back crucial site functionality. Noticeable lack of conversions or low conversion rate spurs PPC managers to investigate what’s wrong.

The demerit of beginning of a site with SEO but without PPC is that traffic can acquire months to get stable to considerable levels. If you have a usability or conversion error in those first three to six months, you may not have adequate data to identify it or to stick it immediately with conversion optimization.

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