Jan

29

How to protect your profit on PPC engines?

Filed Under Pay per click | Posted By Sanjay Dhingra | Leave a Comment

pay-per-click-incomeThe plan in your head seems so simple: bid on keywords on pay-per-click (PPC) engines then watch your business skyrocket. Many marketers do achieve success and some marketers losing money due to not proper PPC strategy.

Many search engines like Yahoo, Google allow you to bid on keywords. Yahoo Sponsored Search program has a $30 non-refundable deposit and a $0.10 per click minimum bid (and a $20 per month minimum spend). The Google AdWords program has a $5 account activation fee and a $0.01 per click minimum bid. Highest bid keywords get the highest position and you will be charged if someone clicks on your ad.

In this article, you will find some blunders that PPC advertisers make.

1. Choosing the right keyword is the toughest thing for marketers. Try to choose highly targeted keywords that are targeted. If you want to increase your sales, then target the right keywords. Without knowing which keywords perform well or not, you won’t be able to maximize your advertising profits.

2. Writing Ad Copy that Attracts Non-Buyers: Something like “we offer business solutions to help your company succeed” is so vague that it’s going to attract people who have no use for your company. When you are writing an Ad, make sure that what you are selling and what you are writing because visitors know what you’re selling before they land on your site.

3. Try to avoid PPC traffic to your home page because home page is not the right relevant page for the user’s queries. Design and test your landing pages for optimal conversions.

If you want to become successful in PPC, then be careful.

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