Apr

30

Pay Per Click Search Engine Advertising

Filed Under Pay per click | Posted By Sanjay Dhingra | Leave a Comment

Pay Per Click (PPC) is an Internet Advertising model used for the Websites, in which advertisers pay to  host only when the ad is clicked. With the help of   various search engines, advertisers typically bid on Keyword phrases relevant to the Target Market.Cost per click (CPC) is the amount of money an advertiser pays to the Search Engines .
Websites that utilize PPC ads will display an advertisement when a keyword query matches to an advertiser’s keyword list, or when a content site displays relevant content. Such advertisements are named as sponsored links or sponsored ads.There are many PPC providers  of Which Google AdWords, Yahoo Search Marketing, and Microsoft ad Center are the three largest network operators. Cost per click (CPC) depends on  the search engine and the level of competition for a particular keyword.

The PPC advertising model is  always there to abuse through click fraud, although Google and all  others have implemented automated systems to guard against abusive clicks by competitors .

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