Jan

10

Structuring Your Google PPC Program for Keyword Relevance

Filed Under Pay per click | Posted By admin |

pay_per_click1The typical approach to Google PPC pay per click program structure generally contains brainstorming an enormous list of possible keyword search provisions to be used with several ad groupings, which generally involves 3-5 ads per group. The most significant factor of your Google PPC pay per click program structure is to get concern yourself with it is not appropriate.

Your ad copy, though offering direct influence on your ad’s click through rate, is not your most pertinent concern.

The one aspect that will settle on your ad placement or ranking, the price you will have to pay per click for kind placement, impression potential, click through rate, etc that is keyword relevance.

However, there are three main areas of your Google ppc pay per click program structure you need to adjust for keyword relevance.

1.    Display Ads

2.    Keyword List

3.    Destination Landing Page

The difficulty with concentration on effectual short copy for your display ads, long copy for your landing pages, as well as concentration on building up an ample list of general search terms, is that your pay per click program structure that will likely to be short of proper consistency all together.

This reliability is the difference between paying $1.75 to $2.00+ per click for a perfect ranking to produce somewhat targeted traffic and paying $.20 to $.30 per click for top 10 placements for highly targeted traffic. So, just see the difference.

The First Step in structuring a pay per click program for keyword relevance is to build up a high relevance list of keyword provisions. This keyword list should preferably entails only keyword phrases and or keyword combinations that in fact entail your root phrase for which you intend to raise relevance.

The Second Step is to build up an ad which has high relevance for your root keyword phrase, for display on your search engine as per your selection. This is quite easy to perform. For high relevance, your keyword should emerge somewhere in your headline, and at least once in the body copy of your ad possibly, the first line.

Also, entailing your keyword come out in your display (URL) as well as the destination (URL) will surely enhance your entire keyword relevance and reliability with the search engines and the engine users themselves.

The Third and Final Step to really locking in the greatly possible relevance for your keyword term is to optimize your landing page. This will comprise entailing your root keyword comes out in your page title, headline, page description, and also sometimes all through the page text itself.

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Comments

One Response to “Structuring Your Google PPC Program for Keyword Relevance”

  1. Nick Jones on January 12th, 2009 10:01 am

    Hi Sanjay, i really like this article. Looking for more content on Pay per click form your blog.
    Thanks

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