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Three Killer Mistakes on Your Landing Page Which could Land your PPC Advertisement in Hot Waters

Filed Under Pay per click | Posted By Sanjay Dhingra | 1 Comment

Pay Per Click

In Pay per Click advertising many new advertisers may make many killer mistakes, which could land them in to deep hot waters. In PPC advertising not only the ad copy plays an important role, landing page and call to action are equally important as well. The landing page is the page which is most converting. Landing page is the one which can convert your visitors to your buying customers or subscribers. Landing page is where the new advertisers make killer mistakes and which affects their conversion. If your landing page is satisfying and meeting the requirement of the customers then you get 100% conversion. The most successful PPC Ad campaign has 100% converting landing pages. Below are some common mistakes which new advertisers make on their landing pages which could land them in deep hot waters.


• If your landing page meets the customers requirement and have all the information which customer is looking for you get conversion from this click. Most of the new advertisers doesn’t design lading pages which are relevant to the ad content and doesn’t meet customer’s requirement which he/she is looking to buy(e.g., customer clicked on a ad for free software but landing page tells customer that the software will cost him/her $10 to buy it. This will get the customer frustrated, resulting new advertiser loosing his conversion and customer. So make sure to maintain the relevance of your landing page with the ad content.

•Another mistake the new advertisers are doing regarding analyzing and optimizing of landing pages. Landing page optimization and elimination of dead and non-active keywords is the key for effective landing pages.

•Another killer mistake which could loose revenue and conversion is the wrong positioning of the call to action. The call to action should be right at the top and clearly visible to the customer. There should be no wastage of time to customers in finding the call to action on landing page.

My suggestion to the advertisers doing the PPC campaign is to avoid these three killer mistakes.

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One Response to “Three Killer Mistakes on Your Landing Page Which could Land your PPC Advertisement in Hot Waters”

  1. Emerson on December 10th, 2009 6:51 pm

    Is there any website that can give us a lots of information like what was stated here? Thanks for the Idea…

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