Dec

26

Importance of Web Analytics for websites

Filed Under SEO | Posted By Sanjay Dhingra | Leave a Comment

web-analyticsIn simple words, Web Analytics is the process of analyzing the behavior of visitors to a Web site. Web analytics is the process of gathering, measuring and analyzing user activity and behaviour on your website. The main objective of web analytics is to attract new customers, retain old customer for goods and services.

Here are some common terms used in web analytics

Support SEO Efforts: Search engine optimization drives visitors to the most relevant pages on your website. In SEO, you have to know about these questions like what are your top landing pages. Which pages have the highest bounce rate? Web analytics is plays a decisive role in SEO. Track visitors, where visitors are coming from, which keywords they are using, your site provide good information or your readers immediately hit the back button.

Analytics gives you the marketing intelligence, based on what works and what doesn’t, to make informed SEO decisions. Maximum people do not take the benefits of web analytics. If you are targeting the right things, you’ll definitely increase your market value.

Improve Usability: You have to understand what your readers want; how readers interact with your site and how you can help your readers. Always try to solve your reader’s problem quicker and easier. Always try to do work the way they want, if you do this, users will return time and time again. Web analytics lets you see how visitors use and navigate your site. Are they struggling to achieve their goals or not?

Page View: In this section, pages that has been served by the web server.

Hit: A request send to the web server by any browser is termed as hit. The total number of hits received by a website is used to ascertain its popularity. For instance, your page have 50 images and a user is request only 10 images, then the hit counts for that page will be 11 because 10 images and 1 page itself.

Visitor / Unique Visitor: The uniquely identified client generating requests on the web server (log analysis) or viewing pages (page tagging).

Impression: This is the count of display of any advertisement on the user screen this screen is commonly used by ad and media agencies while giving advertisement on web.

Time Spend: The length of time a visitor spends in seeing a website.

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