Mar

5

Why PPC is more beneficial than Social Media?

Filed Under Pay per click | Posted By Sanjay Dhingra | Leave a Comment

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Everyone seems to be going bonkers over social media, but PPC advertisers realize a much higher return on investment than social media marketers.

Invest $100 in a highly optimized PPC campaign with an SEO landing page that is ready to convert and take the same landing page and submit it to 100 social media websites. Just count how much traffic you get from the social media sites versus how much you get from the search engine advertising. It may be possible that you might only get 50 highly targeted visitors from your PPC campaign and 1,000 visitors from social media. Just calculate the conversion rate.

If you get one conversion from your PPC campaign, that’s a 2% conversion rate. But if you get 5 conversions from your social media campaign, that’s a 1/2% conversion rate.

Most people using social media look at the 10 or more conversions and think they are doing better because they’ve made more sales for the same dollar investment. But, your real ROI may be greater, but your actual ROI is not.

I’m not saying don’t use social media, but just use PPC because it converts better and drives more targeted traffic to your website. If you use both social media and pay per click, your sales for your business will be much better.

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